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Resources
Tools to diagnose before you spend.
Checklists, benchmarks, and guides Hale uses to find what's actually holding growth back, free to use.
Featured resources
Performance Marketing Audit Checklist
The same framework Hale uses to find what's actually capping growth before spending another dollar.
Ecommerce Revenue Mix Benchmark
How healthy is your paid-vs-organic-vs-retention split? Compare against brands at your stage.
AI Search Readiness Checklist
Whether AI tools can actually understand, cite, and recommend your brand, and what's in the way.
Paid Media Audit Checklist
A structured way to pressure-test whether paid spend is working as hard as it should.
CRO Audit Checklist
Find the conversion leaks turning traffic you already paid for into nothing.
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The resources help you self-diagnose. A Performance Growth Audit gets you a senior read on exactly where to start.