Home Growth Audit

The Performance Growth Audit

Find what's actually holding growth back.

Diagnosing growth is one of the things we do best. We can't do it for everyone, so we're selective about who we take on. We hope you are too.

Start your application How it works

Who it's for

We work with brands that are…

  1. Scaling fast, but the system is cracking.

    Growth is outpacing the marketing built to support it.

  2. Stalled, and nobody knows why.

    The old playbook stopped working and the reports don't say what to fix.

  3. Good business, unreliable marketing.

    Profitable and well managed, but you've never been able to get a handle on marketing that works.

Is this you?

You're in the right place if…

  • You're running marketing but aren't confident it's working as hard as it should.

  • You're scaling fast and the current setup is starting to show its limits.

  • You need a clear answer on what to fix before committing more budget.

  • You want senior people doing the work.

How it works

From application to a clear plan.

  1. You apply

    Tell us about the business, your marketing today and what's in the way.

  2. We review it

    A senior strategist reads every application. If we're not the right fit, we'll say so.

  3. We get access

    A short call on your goals, then view-only access to your ad accounts, analytics and site data.

  4. We dig in

    Senior strategists and practitioners review strategy, media, organic, website and measurement together.

  5. We walk you through it

    Your HALE score, what's working, what isn't and what to fix first, with a practical roadmap for the next stage of growth.

  6. You decide

    The roadmap is yours to keep. Run it with your own team, hand it to your current partners, or bring us in for the parts you want help with.

What's included

What we review, and what you get.

Every audit ends with your HALE score: a clear read on how each part of your marketing is performing, and where to start.

Example report. Every audit is scored on your own accounts.

What we review

  • Growth goals and business priorities
  • Paid media performance across Google, Meta and TikTok
  • Organic visibility, search demand and AI search (GEO)
  • Website and landing-page conversion paths
  • Analytics, tracking and measurement gaps
  • Channel alignment and wasted spend

What you get

  • A clear diagnosis of what's holding growth back
  • Priority opportunities across the marketing system
  • Recommendations on what to fix, scale, pause or test
  • A practical roadmap for the next stage of growth
  • Direct input from senior Hale strategists and practitioners

The platforms and tools we review

  • Google Ads
  • Meta
  • TikTok
  • Amazon
  • Klaviyo
  • Shopify
  • BigCommerce
  • WooCommerce
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Funnel.io
  • Motion
  • Semrush
  • Claude

Plus the rest of your stack: if you use it to sell or to measure, we look at it.

How we do it

Senior judgment, proven process, the right tools.

  • Senior strategists

    The people who review your accounts have run growth for brands like yours many times. No juniors, no hand-offs.

  • Our own proven process

    The same structured review every time, refined across years of audits, so nothing important gets missed.

  • Industry-leading tools

    Plus your own tech stack: we work in your ad accounts, analytics and site data, not a sample.

  • AI for support

    We use AI to move faster through the data. The judgment on what to fix, and in what order, stays with people.

What we don't do

This isn't a press-a-button audit or a lead-magnet report. It's a custom, in-depth review of your business, done by senior people, and it's yours to keep.

Apply

Apply for a Growth Audit.

Tell us where things stand. If it looks like a fit, we'll be in touch to set up a call.

How it works

  1. A senior strategist reads your application.
  2. If it's a fit, a short call on your goals, then view-only access to your accounts.
  3. We review your strategy, media, organic, website and measurement.
  4. We walk you through your HALE score and a practical roadmap. The plan is yours to keep.

No cost if we accept your application.

“The Hale team didn't just bring results. They brought clarity. Every conversation pushed us forward. They acted like an extension of our team.”

VP, Marketing, Saje Read the Saje case study

A short application. Fields marked required are the only ones we need.

1. Your business

2. Your marketing today

Media spend plus any agency or tool costs, per month.

Which channels are running now?

A few sentences is plenty.

When do you want to act on it?

3. About you

A senior strategist reads every application. We use your details only to reply to you; see our Privacy Policy.

FAQ

Frequently asked questions.

Is there a cost?

No. If we accept your application, the audit is on us. We're selective about who we take on, which is why it starts with an application.

Who actually does the audit?

Senior Hale strategists and practitioners.

What access will you need?

View-only access to your ad accounts, analytics and website data. We'll walk you through it on the first call.

What is the HALE score?

It's the scoring system we use in every audit to show how well each part of your marketing is performing: strategy, paid media, organic, website and measurement. It tells you where you're strong and where to start.

Do we have to hire Hale afterwards?

No. The roadmap is yours to keep. Many brands run it themselves or with their current partners. If you want help with some or all of it, we can talk about that.

What if we're not a fit?

We'll tell you.