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Proof, not promises.

Hale partners with brands to improve performance, growth, and marketing clarity.

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Featured work

Measured results from real client engagements.

More results

More of our work

Some clients prefer not to be named. These results come from the same kind of work, described without the brand.

Office supplies · Retail and online

22% more revenue, year over year, from a plateaued paid program

+22%year-over-year revenue

The challenge

Ecommerce campaigns were delivering a positive return on ad spend, but performance had plateaued in a competitive market. The brand needed to cut wasted spend and grow revenue.

What we did

  • Our team restructured paid media campaigns to improve signal quality, efficiency and overall performance.
  • Our team reallocated budgets and redefined channel roles to prioritize higher-return activity.
  • Our team reinvested the savings into top-of-funnel campaigns to lower acquisition costs over time.

Channels: Google · Meta

Lifestyle apparel · Retail and ecommerce

30% more organic sales, and $1M from Black Friday visits

+30%year-over-year organic sales

$1Min organic sales from unique Black Friday visits

10.3xreturn on media spend

+22%average order value

The challenge

The brand needed to grow market share in a crowded retail market through digital touchpoints. The mandate was to improve efficiency, win new customers and grow ecommerce.

What we did

  • We launched content on Pinterest and TikTok to reach new audiences.
  • We used first-party data to group customers by purchasing activity and tailor paid media messaging.
  • We revamped product metadata and optimized search, paid social and Google Shopping.

Channels: Google · YouTube · Meta · CTV · Pinterest · TikTok

Apparel · US expansion

48% Black Friday sales growth while expanding into the US

+48%Black Friday and Cyber Monday sales

103%of the revenue target

+20%brand lift in key markets

The challenge

The brand was established in Canada and needed to grow in the more competitive US market. Separate agencies ran individual channels, which caused problems with ad frequency, spend and acquisition costs.

What we did

  • Our team worked with the ecommerce and brand teams to build an acquisition campaign that captured in-market intent.
  • Our team developed a proof-of-concept brand campaign to show the bottom-line impact of investing in awareness.
  • Our team coordinated the channels and measured revenue and ROAS across them.

Channels: Google · Meta · Email

Global consumer brand · Canada

69% more orders, year over year, at 3.4x ROAS

+69%year-over-year orders

3.4xreturn on ad spend

The challenge

The brand needed to gain ground in a competitive Canadian market, with stronger awareness and advertising that showed customers how the product performs.

What we did

  • We combined brand awareness campaigns with advertising built for immediate sales.
  • We ran always-on search, shopping and dynamic product ads to reach shoppers ready to buy.
  • We built a real-time reporting dashboard to guide media optimization.

Channels: Google · YouTube · Meta · CTV · TikTok

Regional brand · Branch network

144% more online conversions, year over year

+144%year-over-year online conversions

+171%year-over-year click-through rate

The challenge

The brand wanted its online experience to match the personal service in its branches. It also needed more awareness, new clients and measurable product promotion.

What we did

  • Our team revamped the website and organic strategy in line with the paid media strategy.
  • Our team launched a multi-channel performance strategy to drive qualified traffic and high-intent conversions.
  • Our team personalized the customer journey with creative and messaging that built trust and encouraged people to try new products.

Channels: Website · SEO · Multi-channel

Education

Open House attendance up 110%

+110%Open House attendance

27M+impressions across all channels

The challenge

The campus needed to build awareness in a competitive post-secondary market and drive attendance at an Open House that plays a big part in student applications.

What we did

  • Our team built a four-phase campaign covering awareness, consideration, conversion and acceptance.
  • Our team used print, social, display and video on YouTube and TikTok to reach students and drive Open House registrations.
  • Our team created tailored follow-ups for approved applicants to support their final decision.

Channels: Print · Social · Display · YouTube · TikTok

You're in good company

  • Saje Natural Wellness
  • tentree
  • Vitruvi
  • High Liner Foods
  • Orangetheory Fitness
  • ASICS
  • Fratello Coffee Roasters
  • Nixon
  • Herzing College
  • Libro Credit Union
  • Bromwich+Smith

Clients include ASICS, Saje, Nixon, Orangetheory Fitness, Fratello Coffee Roasters, High Liner Foods, Libro Credit Union, Bromwich+Smith, Vitruvi, Staples, Holt Renfrew and more.

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